The Brief
As Diamond Headline Sponsor at Takealot’s House of Beauty, Eucerin partnered with Matriarch to create an engaging stand that would launch their innovative Epicelline Serum. The goal: educate, excite, and inspire trial among skincare-savvy consumers, while reinforcing Eucerin’s leadership in dermatological skincare.
The Solution
We created an impactful brand experience that effortlessly blended cutting-edge science with sleek, modern beauty. The striking stand captured attention from the moment guests arrived, creating a premium, immersive environment that reflected the innovation and elegance behind Eucerin’s Epicelline Serum.
Immersive Touchpoints
Visitors were guided through a series of engaging touchpoints, including:
- Smart Sampling – QR-linked treats and branded gifts that directed visitors to shop Epicelline Serum on Takealot.
- The Eucerin Lab – Interactive science demos that brought the serum’s innovation to life.
- Main Benefits Wall – A bold visual display showcasing the 10 anti-ageing benefits of Epicelline Serum.
- Consultation Zone – One-on-one sessions with skincare experts offering personalised advice and product trials.
- Gamified Activities – Fun trivia challenges and digital puzzles that added energy and excitement to the stand.
- Curated Photo Opportunities – Visually striking, shareable moments designed to encourage social media engagement.
The Results
The stand was exceptionally well received, drawing thousands of visitors over the 3-day event and leaving a lasting impression. Guests described the experience as “luxurious,” “informative,” and “unlike anything else at the show.”
The combination of skincare science, sensory immersion, and digital interactivity created a buzz that rippled across social platforms—firmly positioning Epicelline Serum as a must-have for those serious about skincare innovation.
