Kerrygold – The Butter Club Cape Town Edition
Following the success of The Butter Club at Ireland’s Ballymaloe Festival of Food, Kerrygold set its sights on South Africa. The vision? To bring a taste of the brand’s Irish charm to Cape Town – gathering tastemakers, food lovers, and longtime brand fans for an experience that was warm, intimate, and unmistakably Kerrygold.
More than just a butter tasting, The Butter Club was designed to be a celebration of creativity, collaboration, and community, with butter at the heart of it all.
The Brief
Kerrygold partnered with Matriarch to lead the end-to-end execution of the Cape Town experience, tasking the team with bringing the brand’s rich story to life through every element – venue styling, music curation, on-the-ground logistics, and more.
The Event
Hosted at the stylish Sandwich Bar by Aperitif, the venue offered the perfect canvas for transformation. With its signature Kerrygold-green doors and minimalist interiors, it echoed the brand’s roots while allowing space for local flair and storytelling.
Matriarch curated every element: mood-setting music, rich textures, golden tones, and indulgent spreads that heroed the butter range. The result? A layered, sensory experience where everything – from the décor to the food styling – invited connection and conversation.
One standout moment: a collaboration with UK circular design studio All Day Goods. Guests received custom butter knives made from recycled Kerrygold tubs – a tactile brand story in action.
The Exposure
The guest list featured foodies, media, and creators – many meeting the brand in person for the first time. The intimate format sparked a wave of organic content, with scenes from the table shared widely using #TheButterClub.
Through this authentic social buzz, Kerrygold’s values of quality, connection, and craft travelled far beyond the event.
The Impact
The Cape Town edition of The Butter Club was more than a brand moment – it was a memory.
By blending Irish warmth with local soul, and bringing the vision to life through Matriarch’s experiential lens, Kerrygold created something that felt both premium and personal.
From concept to execution, Matriarch ensured the event delivered on its purpose: celebrating real food, real people, and real moments, while setting the stage for future Butter Club editions in South Africa
