What makes a campaign unforgettable? It’s not just the planning or the hard work, it’s the WOW. That moment of delight that people remember long after the event has ended.
In the words of our Founder and CEO, Leanne Pechey:
At Matriarch, WOW isn’t something we say lightly; it’s the heartbeat of our business. Despite the pace, deadlines, late nights, early mornings, and sometimes-hectic schedules, our team continues to pull together with one goal in mind: to wow our clients.
That WOW shows up in the little details, the creative ideas that land just right, and the seamless delivery that makes our clients feel not just satisfied, but genuinely cared for.
Why WOW, Why Now
Q4 is always our busiest season. Clients are counting on us more than ever. But for us, the goal is not only to deliver, it’s to surprise, delight, and exceed expectations.
Because what sets Matriarch apart isn’t just the hard work. It’s the way we go beyond what’s expected to create something unforgettable.
What WOW Means to Matriarch
WOW isn’t one thing. It’s three:
- WOW for our clients – service, creativity, and delivery that inspire trust.
- WOW for consumers – brand moments that connect emotionally and leave an impact .
- WOW for each other – teamwork, care, and support that keep us strong when it matters most.
This balance is how we finish strong. It’s how we finish 2025 at Matriarch.
Where’s the WOW?
In every brief, every pitch, every execution, we ask ourselves one simple question: Where’s the WOW?
It’s our creative filter. It ensures that what we deliver is never just good, but great, never just functional, but memorable. WOW might show up in an unexpected idea, a detail so precise it feels personal, or the flawless execution that makes our clients breathe easy.
WOW in Practice
WOW isn’t always loud or flashy. Often, it lives in the unseen moments that make all the difference:
- A client who feels completely supported because they know everything is handled.
- A consumer who walks away smiling after a small but meaningful brand interaction.
- A teammate stepping in to help, ensuring the end result shines.
These moments are what transform campaigns into experiences that are remembered long after they’ve ended.
Finishing Unforgettable
WOW isn’t a moment. It’s a mindset.
It’s what drives us to push harder, think bigger, and care more, even in the busiest season of the year. It’s what makes us proud of the work we do, proud of the results we deliver, and most of all, proud of the people who bring it all to life.
Every brief deserves a WOW. Every activation delivers a WOW. And every person, client, consumer, or colleague should feel the WOW.
That’s the Power of WOW.
