Kerrygold – The Butter Club Cape Town Edition
After a successful presence at Ireland’s Ballymaloe Festival of Food, Kerrygold sought to bring a piece of that experience to South Africa. Their aim? To gather tastemakers, food lovers, and long-time friends of the brand in a setting that felt intimate, warm, and distinctly Kerrygold. The Butter Club was envisioned as more than a typical tasting—it would be a celebration of creativity, collaboration, and community, with butter at the heart of it all.
The Goal
Kerrygold invited Matriarch to not only attend the Cape Town edition as brand partners but also to lead the full execution of the event—from decor and drinks to music and on-the-ground management.
The Event
Set in the charming Sandwich Bar by Aperitif, just off the aptly named Brie Street, the space offered the perfect canvas to transform into an elevated yet relaxed Butter Club experience. With its bold Kerrygold-green doors and minimalist interior, the venue served as a quiet nod to the brand’s Irish roots while allowing space for personality and detail to shine.
Matriarch took the reins on curating the full event experience. We collaborated closely with the Kerrygold team to ensure that every element—from product displays and ambient music to food styling and flow—was intentional and inviting. The space was brought to life through thoughtful touches that invited connection and conversation, including rich textures, golden hues, and abundant table spreads that heroed Kerrygold’s butter range.
A standout feature of the event was the brand’s collaboration with UK-based circular design studio All Day Goods. Guests were gifted limited-edition, hand-stamped butter knives made from recycled Kerrygold tubs—an inspired and tactile brand moment that tied sustainability into the storytelling.
The Exposure
The Butter Club guest list brought together a dynamic mix of food creatives, media voices, and brand advocates, many of whom had long admired Kerrygold from afar. For many attendees, the event marked the first in-person connection with the brand—a chance to experience its rich flavour and story in a tangible, human way.
The intimate format sparked a stream of organic content across Instagram and other platforms, with guests sharing table scenes, flatlays of the hand-crafted butter knives, and behind-the-scenes moments using the #TheButterClub hashtag. Through this authentic amplification, Kerrygold’s values of quality, connection, and creativity were experienced far beyond the room.
The Conclusion
Kerrygold’s Cape Town edition of The Butter Club was more than a moment—it was a memory. By combining Irish charm with local flavour, and bringing the event to life with Matriarch’s experiential expertise, the brand created a meaningful connection with a highly engaged audience.
From the initial concept to flawless execution, Matriarch’s hands-on involvement ensured that The Butter Club remained true to its purpose: celebrating real food, real people, and real moments. The event successfully built emotional equity for the brand while planting the seeds for future Butter Club chapters in South Africa.
