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Sasko’s latest care campaign, “People who care make things better,” embodies a celebration of its people and the transformative power of simple ingredients when handled with care.

The campaign focuses on authenticity and recognizes the individuals within Sasko who contribute to creating something special. The central message, ‘People who care make things better,’ aligns with Sasko’s commitment to delivering better flour, better bread, and better service to customers and communities.


Matriarch orchestrated three regional launch events within the Western Cape, KwaZulu-Natal, and Gauteng, unveiling the new Sasko Cares messaging to the dedicated staff in each region.

The SASKO teams presented their refreshed identity and brand promise in captivating atmospheres, tailored to the unique characteristics of each location. With meticulous event planning, seamless coordination, and thoughtful details, Matriarch ensured that each event became a memorable occasion, reinforcing Sasko’s dedication to care and excellence.


From the initial event conceptualization to the final execution, Matriarch played a pivotal role in bringing the Sasko Cares regional launches to life. Our comprehensive support covered event decor, setup, staging, MC coordination, entertainment curation, gifting, menu planning, and more. The Matriarch team ensured a seamless and unforgettable series of events, showcasing the essence of Sasko’s commitment to care and excellence.

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For over 20 years, Matriarch has been delivering a wide range of effective experiential marketing solutions to South Africa’s favorite brands.

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