NIVEA x Takealot House of Beauty
Bringing Skincare to Life Through Immersive Brand Experiences
As Diamond Headline Sponsor at Takealot’s House of Beauty, Eucerin partnered with Matriarch to create an engaging stand that would launch their innovative Epicelline Serum. The goal: educate, excite, and inspire trial among skincare-savvy consumers, while reinforcing Eucerin’s leadership in dermatological skincare.
The Brief
To amplify NIVEA’s presence at the Takealot House of Beauty 2025 event, the objective was clear: create a standout, interactive skincare experience that not only celebrated NIVEA’s innovation but drove awareness and online purchases through Takealot. The campaign needed to attract beauty-savvy consumers, elevate product education, and ensure that each guest left feeling personally connected to the brand.
The Activation
The NIVEA IS FOR SKIN Stand offered an immersive, visually impactful experience that guided guests through a personalised skincare journey.
Visitors selected their skin concern—Aging, Dark Marks, or Blemishes—and were directed to expert-led consultation zones with tailored product recommendations.
To boost engagement, the stand featured:
- A Glow & Go Hand Massage Station using Q10 Dual Action Serum
- A Luminous630 Shade Match & Mini Glow-Up session
- A fast-paced NIVEA Memory Game with tiered rewards
Guests could also snap photos in the Insta-worthy Glow Zone and play the branded Plinko Experience, blending fun with product discovery.
Our Role
Matriarch was responsible for the full end-to-end experience, from strategic ideation and creative design to on-site execution. Our team managed stand layout, branding, staffing, technology integration, consumer flow, and engagement mechanics—ensuring that the brand was brought to life seamlessly, engagingly, and with precision.
Social Sharing & Brand Visibility
The activation was designed with social sharing at its heart. Guests were encouraged to post photos using the campaign hashtag, unlocking exclusive chances to play the Plinko board and win premium rewards—from skincare hampers and product vouchers to lifestyle accessories.
The stand’s clean yet bold aesthetics, interactive moments, and expert-driven consultations ensured NIVEA owned a premium space within the crowded expo environment—both on the ground and across social platforms.
The Results
- Thousands of consumers engaged with the stand across the event weekend
- Hundreds of personalised skincare recommendation cards linked directly to Takealot for frictionless purchase
- Overwhelmingly positive feedback on the hands-on, educational approach to skincare
- A high rate of content sharing across social media channels, reinforcing the “NIVEA IS FOR SKIN” brand message
- Tangible conversion tools like QR-linked cards and Takealot discount codes that extended the consumer journey beyond the event
The NIVEA IS FOR SKIN Stand demonstrated how strategic experiential design can transform a product showcase into a memorable, multi-sensory brand experience. From digital games to human touchpoints, every interaction was crafted to build trust, encourage trial, and celebrate the uniqueness of every skin journey.
