Meet the Team: Meet Ni-Shaat

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Say hello to Ni-Shaat , our vibrant new Junior Project Manager in Cape Town! With her experience in team leadership in the BPO sector, Ni-Shaat brings a brilliant blend of structure, creativity, and heart to the Matriarch family. Her energy is infectious, her curiosity is boundless, and we’re excited to have her on board as she dives into the world of experiential marketing.

Driven by Passion – Literally!

When she’s not managing timelines and coordinating activations, you’ll likely find Ni-Shaat behind the wheel of her beloved Toyota Corolla 1.8 GLS. Her love for cars isn’t just a hobby—it’s a full-blown passion. From classic details to performance upgrades, she knows her way around an engine (and a steering wheel!). Whether it’s a Sunday drive or a late-night YouTube dive into car builds, she’s always fueling her fascination for all things automotive.

Sweet Treats & Streetwear Style

Ni-Shaat has a deliciously creative side too. She finds joy in the kitchen, whipping up baked goods that bring smiles to her friends and family (we’re all hoping she brings some treats to the office soon!). When she’s not baking, she’s on the lookout for the next must-have sneaker drop or adding a unique flair to her wardrobe. For her, fashion is a form of expression—and just like her personality, it’s bold, fun, and full of life.

What excites you most about Experiential Marketing?

What really gets Ni-Shaat’s heart racing is the ever-evolving nature of experiential marketing. She’s captivated by the idea of turning a brand message into a living, breathing experience that people can feel, see, and remember. No two campaigns are alike—and that’s exactly what fuels her excitement. Being part of something that constantly shifts and grows means she gets to learn, adapt, and contribute to creating unforgettable moments, every single day.

We’re so happy to have Ni-Shaat’s spark, style, and spirit on the team. Here’s to many exciting campaigns ahead—welcome to the Matriarch family!

About Us

For over 20 years, Matriarch has been delivering a wide range of effective experiential marketing solutions to South Africa’s favorite brands.

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