This past weekend, the Matriarch team celebrated the successful showcase of the Clicks Beauty Hub at the 2025 Clicks Beauty Playground in Cape Town.
Spanning an impressive 23m x 15m, this year’s Beauty Hub was conceptualised and built by Matriarch as a showstopping, sensory-rich experience, featuring eight themed zones that invited guests to play, explore, and connect with beauty in new and inspiring ways.
The stand brought to life a glowing, iridescent world filled with soft pastels, airy textures, and immersive, shareable moments – a celebration of beauty in all its forms. Every detail was designed to capture attention, encourage interaction, and leave visitors with an unforgettable impression of the Clicks brand.
The result? A standout success that perfectly captured the spirit of connection, creativity, and community that defines the Clicks Beauty Playground.
As the dust settles on another highlight event, we’re reflecting on what makes a great stand experience truly memorable – and why strategic design is at the heart of every showstopping build.
In the competitive world of events and expos, your stand is often the first – and most powerful – brand impression. At Matriarch, we’re not just about making things look beautiful; we’re an experiential marketing agency that brings strategy, creativity, and execution together to deliver standout exhibition stand designs that do more than turn heads – they turn interest into engagement.
As part of our full-service experiential offering, we conceptualise, design, and build custom brand stands that live at the intersection of visual impact and real-world brand connection.
Here’s how we take a concept and turn it into a consumer moment that actually moves people.
Why Great Stand Design Is a Strategic Move
Every standout stand begins with an insight: What does the consumer need to feel, do, or remember here?
We start with your campaign objectives, match them to the physical environment, and deliver a concept that’s strategically sound and visually unforgettable. Whether you’re launching a new product, driving trial, or telling a deeper brand story, we design every square metre with purpose.
Our custom stand builds in South Africa don’t exist in a vacuum – they’re part of a much bigger story: your brand experience.
From Look to Logic: Designing for Experience
We combine visual appeal with functionality to create spaces that flow, engage, and drive real results. That means:
- Thoughtful space planning for high footfall
- Interactive displays and demo zones
- Product trial stations
- QR code prompts and digital sign-up flows
- Eye-catching, social-first features
And most importantly? We design for real people. The result: not just a pretty stand — but an experience that delivers on your brand promise.
It’s Not Just the Stand – It’s the People Behind It
As an experiential agency, we know that the human element is everything. That’s why our brand ambassadors are fully trained to activate your stand with warmth, energy, and brand knowledge – turning a space into a story worth sharing.
Full-Service Support, Start to Finish
Our stand services cover everything under one roof:
- Strategy & concept development
- 3D renders & stand design
- Stand fabrication & event coordination
- Staffing & brand ambassador management
- On-site operations & post-event reporting
We’ll work alongside your team to ensure your stand experience is a success, from the initial brief to the final pack-down.
Case Studies
From concept to construction, here’s a look at some of the stand builds that turned strategy into standout brand experiences:
Let’s Bring Your Brand to Life
If you’re ready to go beyond the ordinary and deliver a stand experience that connects, converts, and creates lasting impact, let’s talk.
Reach out to Matriarch – South Africa’s leading experiential agency for custom stand builds and brand experiences that work.
Because when it’s done right, a stand doesn’t just showcase your product, it showcases your purpose.
FAQs
What types of stands does Matriarch design and build?
We create custom exhibition stands for expos, beauty shows, product launches, retail environments, and mall activations. Every stand is purpose-built – whether it’s for product trial, sampling, engagement, or brand storytelling – and tailored to suit your specific goals.
Is Matriarch a stand design agency or an experiential marketing agency?
Matriarch is an experiential marketing agency. Stand design and build is one of our full-service offerings – we handle everything from strategic concept and 3D design rendering to fabrication, staffing, and on-site activation.
How long does it take to plan and build a stand?
We recommend allowing 10–12 weeks from initial briefing to live activation. This timeline ensures there’s adequate space for every critical phase — including concept development, design approvals, production, logistics, and pre-event troubleshooting.
While we can accommodate tighter timelines in certain cases, depending on the scope and complexity of the stand, longer lead times are always preferable. The more time we have, the more opportunity there is for meaningful collaboration, thoughtful iteration, and strategic refinement.
Can you design stands for events outside of Johannesburg or Cape Town?
Yes! We operate nationally across South Africa. Whether your activation is in Durban, Bloemfontein, Port Elizabeth or a regional mall, we can execute your stand build and manage the entire experience.
Do your stands include digital elements or technology integration?
Absolutely. We frequently incorporate interactive tech such as touchscreens, QR code prompts, digital games, WhatsApp sign-ups, looped digital content and more – all designed to extend the brand experience and drive measurable engagement.
Can you provide brand ambassadors for the stand?
Yes, we offer full staffing services as part of our experiential approach. Our ambassadors are trained to deliver brand messaging, facilitate engagement, and create a seamless consumer journey on your stand.
What makes Matriarch different from a traditional fabrication company?
We’re more than builders – we’re brand experience creators. As an experiential agency, we approach stand design with a deep understanding of consumer behaviour, emotional connection, and strategic outcomes. Every detail is designed to align with your brand goals, not just look impressive.
How do I get started with Matriarch for stand support?
It’s easy! Simply reach out to our team with your campaign goals, event details, and timelines. We’ll guide you through every step – from concept to consumer connection. Contact us here.
Where can I see examples of Matriarch’s stand work?
Please visit our Case Studies section to explore some of our recent work. If you’d like to see additional stand render samples, simply reach out — we’re happy to share more of what we’ve created.
