Background
Matriarch developed and managed a premium micro-influencer and trade engagement campaign designed to launch and amplify the Glenfiddich Century Experience in KwaZulu-Natal.
The campaign focused on building meaningful connections within the premium lifestyle and hospitality space, while driving awareness, venue engagement, and aspirational brand visibility amongst the target audience.
As part of the rollout, Matriarch also supported the enhancement of the physical showcase environment at La Plage, ensuring the space aligned with the elevated Glenfiddich brand experience and premium whisky positioning.
Our scope included:
- Influencer and ambassador recruitment
- Relationship management
- Hospitality and trade engagement
- Content creation and amplification
- Event and guest experience support
- Premium venue coordination
Results
Matriarch successfully identified, negotiated, and managed a curated group of regional micro-influencers and brand advocates aligned to Glenfiddich’s premium positioning and target audience.
The campaign generated strong local engagement within the hospitality and lifestyle space, while helping elevate awareness of the Glenfiddich Century Experience amongst key consumers and trade audiences.
Additional deliverables included:
- Bespoke premium content creation
- Influencer amplification across multiple digital platforms
- Development of a dedicated premium booking microsite
- Ongoing relationship management with influencers, venues, and partners
- Support in creating a refined, high-end guest experience environment
The project demonstrated Matriarch’s ability to manage premium lifestyle campaigns that combine brand education, relationship building, experiential execution, and strategic audience engagement within the South African market.
