Eucerin 10th Combined Dermatology Congress
The Brief
Eucerin partnered with Matriarch for the 10th Combined Dermatology Congress of South Africa, bringing its dermatological science to life for an audience of leading dermatologists and healthcare professionals.
As a premier sponsor of the congress, Eucerin wanted to reinforce its position at the forefront of dermatological innovation while creating an experience that extended beyond the traditional conference environment.
The opportunity was to connect science, innovation and meaningful networking, while giving guests an exclusive first look at the latest Eucerin product innovations.
The 10th Combined Dermatology Congress took place from 20–23 August 2026 at the CSIR International Convention Centre in Pretoria, with Eucerin confirmed as a Platinum Sponsor.
The Approach
Matriarch created a premium Eucerin experience designed around dermatological credibility with a more elevated, social expression.
The congress experience incorporated Eucerin’s science-led visual language, with carefully considered product-led touchpoints and premium styling designed to make the brand feel distinctive within the wider congress environment. The original experience direction centred on transforming a clinical conference setting through elevated branding, product showcases and refined visual finishes.
At the heart of the experience was Eucerin’s role as a trusted authority in skin science, with Thiamidol and Eucerin’s hyperpigmentation expertise forming an important part of the educational narrative. The official congress programme featured Eucerin’s breakfast symposium, Redefining Hyperpigmentation Treatment: Evidence, Consensus & Safer Alternatives, presented by Prof Ncoza Dlova and Dr Thierry Passeron.
The Experience
The experience extended beyond the daytime scientific programme with an exclusive Eucerin evening networking event, creating a more relaxed environment for dermatologists and dermfluencers to connect, engage with the brand and experience its latest innovations.
The evening shifted the visual world from clinical hyperpigmentation into a warmer, more contemporary expression inspired by solar energy and clinical luxury, with orange as the hero colour.
The event also provided a platform to showcase Eucerin’s new Sun Face Oil Control Daily UV Serum SPF 50+, bringing product innovation directly into the networking experience.
The Impact
Eucerin transformed its presence at one of South Africa’s key dermatology gatherings into an experience that went beyond traditional conference sponsorship.
By combining credible dermatological science with premium experiential storytelling, the brand created meaningful opportunities for education, product discovery and professional networking.
The evening experience gave Eucerin an opportunity to engage its professional community in a more relaxed and memorable setting, while placing its latest innovations — including the new Sun Face Oil Control Daily UV Serum SPF 50+ — at the centre of the conversation.
The result was a distinctly Eucerin presence that connected science, innovation and human connection, reinforcing the brand’s role within South Africa’s dermatological community.
