Insights from Matriarch’s Chief Operating Officer

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2023: The Year of Incredible In-Person Experiences: Insights from Matriarch’s Chief Operating Officer

They say the odds will always favour a “man with a plan,” and our ultimate man with a plan is Chief Operating Officer, Chris Economou

Chris has extensive experience in monitoring business strengths, weaknesses, opportunities, and threats to secure better & correctly set up the functionality that helps keeps Matriarch running like a well-oiled machine 💪🏽 

So we’ve asked Chris what the year ahead holds for the Experiential Marketing industry. 

“The experiential marketing industry was on the rise before the outbreak of the pandemic in 2020. However, the industry faced significant challenges due to the global crisis, with many events and activations being canceled or moved online. Despite these challenges, the industry has seen a resurgence in recent months. As restrictions have lifted and consumers have begun to return to live events, agencies have been able to rebuild their experiential marketing presence and adapt to the changing landscape.

My prediction for the year ahead? 

While 2020 was exclusively virtual, 2021 and 2022 saw an evolution into hybrid experiences; 2023 will be about creating the incredible best in-person events that foster the human need for connection, curiosity, and culture. Hybrid experiences will also solidify their position as a necessary format that lives alongside real-world experiential marketing.

Another trend we’re seeing in the experiential marketing industry is the focus on personalisation and individualization. Consumers are looking for experiences that are tailored to their interests and preferences, and brands are responding by creating more intimate, one-to-one experiences. Smaller, more exclusive events and personalised activations are becoming increasingly popular as they allow brands to create deeper connections with their customers. These events could take place in unique and unusual locations, such as outdoor spaces or historic buildings, to create a sense of curiosity and wonder.

Sustainability is also becoming an increasingly important consideration for brands in the experiential marketing industry. Consumers are more conscious than ever of the environmental impact of events, and they are looking for brands that are committed to reducing their carbon footprint. This has led to an increase in outdoor events, as well as the use of sustainable materials and practices. Brands are also exploring ways to extend the life of their events by creating digital experiences that can be shared long after the event has ended.

Overall, the future of experiential marketing is full of potential and opportunities. With the industry’s ability to adapt to new challenges and changing consumer behaviors, there is no doubt that it will continue to evolve and grow. The MATRIARCH team is excited to be a part of this dynamic industry and to continue pushing the boundaries of what is possible. We are committed to staying at the forefront of industry trends and leveraging the latest technologies to create innovative and impactful experiences for our clients and their customers.”

About Us

For over 20 years, Matriarch has been delivering a wide range of effective experiential marketing solutions to South Africa’s favorite brands.

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