#MeetTheTeam Series: Meet Alaine

Share this:

Meet Alaine, our exceptional Operations Facilitator based in our Matriarch Cape Town branch. Alaine’s Matriarch journey commenced in 2013, marking a significant milestone as he celebrated a decade with our company last year.

In his role as Operations Facilitator, Alaine plays a pivotal role in supporting our activations team with the daily operations of our business, focusing on coordinating and setting up various activations and events across the Western Cape. Our Operations Team, often the unsung heroes working behind the scenes, serves as the glue that binds our business together.

Today, we sit down with Alaine to delve deeper into his experiences and uncover the driving force behind his passion for our dynamic industry.

Q: What’s the most memorable project you’ve worked on at Matriarch, and why?

One of the most unforgettable moments in my career was the Gaviscon project in 2016. It stands out as the team and I secured a Guinness World Record. Being a crucial part of the operations crew, the journey involved hard work, sweat, tears, and labor – a collective effort that proved to be immensely rewarding in the end. The sense of achievement and the lasting impact of that project makes every ounce of dedication worthwhile.

Q: Can you share three intriguing aspects about yourself that others might not be aware of?

🚗 Passionate car enthusiast

🍻 Enthusiastic about craft beers

👨🍳 I love spending time in the kitchen cooking

Q: What do you think makes Matriarch special?

What sets Matriarch apart is our strong sense of unity; we operate as a close-knit family that genuinely cares for one another.

Q: How do you promote operational excellence within the Operations Team?

To achieve operational excellence, we prioritise teamwork and clear communication within the Operations Team. Regular team meetings, open dialogue, and collaboration are key components.

By fostering an environment where everyone’s input is valued and encouraging transparent communication channels, we ensure that our team is aligned, efficient, and always striving for excellence.

Thanks, Alaine, for all you do! 🌟 Your strength and teamwork inspire us all.

About Us

For over 20 years, Matriarch has been delivering a wide range of effective experiential marketing solutions to South Africa’s favorite brands.

Recent Posts