#MeetTheTeam Series: Meet Charlton

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Meet the talented and dynamic team behind MATRIARCH, a group of multi-tasking professionals who are passionate about creating unforgettable experiences. Today, we shine a spotlight on Charlton Michael Charles, one of our Durban-based Account Managers. Charlton is an exceptional Account Manager who brings a wealth of expertise and enthusiasm to the table. He is deeply passionate about experiential marketing and loves working on exciting projects in this fast-paced industry. Since joining Matriarch in 2018, Charlton has collaborated on some incredible campaigns with his KZN team, delivering exceptional results for brands like Pioneer Foods, Unilever, and more.

But Charlton’s talents don’t stop there! He is also a devoted father to an adorable 2-year-old daughter and manages to juggle the demands of work and parenthood with grace and skill. And when he’s not hard at work or chasing after his little one, Charlton is a passionate foodie who loves trying new dishes and cuisines. He appreciates good food in all its forms but is a true south African at heart who loves a classic South African braai

With his outstanding skills, his passion for marketing, and his love of great food, Charlton is an indispensable part of the MATRIARCH team. Today we’re chatting with Charlton to find out what drives his passion for the industry.

Q: What do you love most about the Experiential Marketing industry?

What I find most exciting about working in the experiential marketing industry, is its ability tobreak through the clutter of traditional advertising and capture people’s attention in new andunexpected ways. Whether it’s through incredible live events or pop-up experiences, thisindustry offers endless possibilities for creativity and innovation.

Q: What has been your most memorable campaign or event, and why?

My most memorable campaign has been Even & Lovely we hosted for Unilever. At the time itwas a fairly new product which meant a large part of the market was unfamiliar with the brand.It was a national campaign, and the job entailed engaging with over 12 million women andsampling to 7 million women.

Q: Do you have a signature dish?

I know this sounds a bit cliché, but I am a typical South African that loves a good braai.

Q: Do you have any Durban “secret spots” you love, and would like to share?

I love the outdoors-there is a quaint little town on the north coast of Durban called Zinkwazi which is a 50-minute drive without traffic. It boasts a beautiful private lodge and campsite which has riverside frontage and access to basically a private beach. This is my idea of a perfect location, and also a quick and inexpensive getaway.

Q: Describe yourself in three words:

Approachable, Dependable, and Persistent

About Us

For over 20 years, Matriarch has been delivering a wide range of effective experiential marketing solutions to South Africa’s favorite brands.

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