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The 2023 Casa De Dark and Lovely Campus Tour embarked on an unparalleled roadshow adventure, bringing the brand’s vibrant spirit and premium hair care products directly to the doorstep of college students across the nation. This groundbreaking tour was more than just an event; it was a movement towards embracing self-care and the empowering qualities of Dark & Lovely.


The tour featured live hair styling by professionals, showcasing Dark & Lovely’s diverse product range. These demonstrations provided practical insights into achieving healthy and stylish hair, demonstrating the brand’s efficacy firsthand.

Students not only gained hands-on experience with the products but also had the opportunity to win an array of exciting Dark and Lovely prizes. This blend of educational and fun elements significantly enhanced brand engagement.

Beyond product promotion, the tour emphasized self-care, confidence, and community among students, aligning with Dark & Lovely’s ethos of empowerment through beauty.

The 2023 Casa De Dark and Lovely Campus Tour exemplified effective experiential marketing by creating meaningful connections with the student demographic. It highlighted the brand’s dedication to supporting self-expression and beauty empowerment, leaving a lasting impression on participants.

About Us

For over 20 years, Matriarch has been delivering a wide range of effective experiential marketing solutions to South Africa’s favorite brands.

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